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Online now: Video trailer & playable demo!

Privacy? Screw that. Turn the tables! Data Dealer is a critical online game about personal data and privacy.

Data Dealer is a social/serious/impact game about collecting and selling personal data - full of irony and gleeful sarcasm. It aims to raise awareness of personal data and privacy issues in a new and fun way. Now the English version is available on and playable for free – via web browser, no download required.

Learn how to trick your users and make cash with their personal data!

Players run all kinds of companies and online ventures - from dating sites, mobile apps to search engines and their own social web. On the way to becoming the world's most powerful data tycoon, they obtain data from a variety of sources – whether legal or illegal - and ruthlessly sell it to insurance companies or human resources departments. Their growing data empires have to be defended against hackers, complaining citizens, critical media and pesky privacy activists.

English version: online now

Data Dealer is currently being developed by our small team based in Vienna, Austria, with support from collaborators from Germany, Switzerland and the US. And it´s more than just some fancy idea: About a year ago we released the German demo, which received amazing media coverage and a huge response from the online community. We’ve been working on the full-featured multiplayer version since last autumn, and it´s now about 80% completed. It will be much bigger and much more exciting than what you can already see in the demo. But we decided: It´s high time to enter international waters - and to let you participate in the further development.

Data Dealer is a non-profit project, released under a Creative Commons license and based on HTML5 instead of Flash. The HTML5 portion and the development of our own game engine have been especially tricky.

Did we already mention, that we’d love to hear from you? All feedback is welcome and will help us to make Data Dealer even better! Either post it on our lovely FB page or simply use email: (super-confidential!)

Your Mission

Rise from small-time back room data dealer to become mighty data mogul!

  • Become a data dealer and get all the dirty details on your friends, neighbors and the rest of the world.
  • Build your own data empire: Collect the best data delicacies from your underground sources and create companies and online ventures.
  • Turn data into cash: Collect millions of profiles...with sweepstakes, dating agencies, online personality tests and your own social web.
  • Every dirty detail counts: Turn your database into a money machine! Even the tiniest details could be worth their weight in gold.

Playable demo?

The demo shows the basic gameplay: collecting profiles, importing them into your database and re-selling them again. And then there’s a few other things to play around with as well. But some important parts are still missing:

  • Most importantly: login, multiplayer features and (for those who are into sharing even more personal data) integration with Facebook. In the demo all your game data is lost after closing your web browser. In the full-featured version you´ll be able to login - with Facebook, Twitter, Google or without them - and to continuously grow your data empire.
  • In the full-featured version you will be able to share profiles with your data dealer buddies and to hack the databases of your not-so-buddies.
  • In the demo you´re starting with some pre-loaded game progress. In the full version you´ll experience the glamorous life of a data dealer from scratch!
  • There´s some nice sound in the video trailer, but not in the demo. In the full version you’ll be able to hear all those sales ringing up.

As mentioned the full-featured version is already 80 % finished and we’re hard at work to get it to you as soon as possible. Our budget is limited, but we’re doing our best!

By the way: Data Dealer is based on lots and lots (and lots) of research. If you want to know more about the whys and wherefores of our game, we compiled a report containing background information and many links about the game contents.

Spread the word: Tell your friends, blog, share, tweet & make some noise! And test our demo!

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